Apple Inc. intends to change the search engine for the iPhone. Currently, Apple is in serious talks with Microsoft Corp. to replace Google with Microsoft Bing. Bloomberg According to anonymous sources who know this problem, this discussion will reflect the competition between Apple and Google. Understandably, Google plans to launch own mobile phone this month by offering a mobile operating system named Android.
"So far, the deal probably will threaten Google, but it would be better for Apple," said James McQuivey, a researcher Forrester Research Inc., Cambridge. Apple could benefit more from working with Google than Microsoft. Because, according to sources, Microsoft might be willing to many more revenue with Apple. From search engines, Google and Microsoft both have income from ads placed alongside search results.
If the deal is successful, Microsoft had a chance to enlarge its search engine market share. According to Nielsen Co. research, of all mobile phone users who use this search engine, is 86 percent of Google users. The new Bing users reached 11 percent.
Only, so far there has been no information from the company. Frank Shaw as well spokeswoman, Katie Cotton as well as a spokesman for Apple declined to comment on. Similarly, a Google spokesman, he declined to comment about this issue.
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